SMS marketing, also recognized as text message marketing, is an ideal way to be in touch with your customers. The phrase SMS stands for ‘short message service which means that you can send small text messages of 160 characters or less to your target market’s mobile phones with unique offers, deals, updates, news plus whatever else you believe they must know about your business.
You can use SMS marketing in a variety of distinct ways. Bulk SMS company make use of it to increase sales by providing special deals to their customers and for lead generation to create their database. It increases client loyalty by keeping you in touch with them. You could literally put your promotional message directly into the hands of your present and potential customers.
The great thing regarding SMS marketing is that 80% of the mobile phone users have their cell phones on them at all times. This means that they get your message instantly; it doesn’t end up in an email unread box waiting to be seen. Did you know that more than 95 percent of all the text messages are being read within ten minutes?
Building your text message database
It’s pretty easy to build an SMS subscriber inventory. Generally, all you have to do is ask. Tell your clients that if they sign up, they would receive deals alongside special offers. Most of them will be pretty pleased to get them. You should get people to “OPT-IN” to get bulk SMS from you. Contest giveaways are fairly effective in getting individuals to participate.
You should also use your Internet presence to get potential customers. On your website, blog or social media profiles let the people know that they could get exceptional deals. You can also speed up the process by giving a special incentive only for signing up for your bulk SMS in India promotions, freebies or discount on some of your services.
The Challenge of bulk SMS Marketing
Remember that the phrase SMS stands for ‘SHORT message service.’ As stated, these messages have to be of at least 160 characters or less.
It takes a bit of talent to craft such a small message and also give it a good amount of impact. The most excellent way to do this is to focus on every message on only one thing. If you have got a unique sale and a fresh product line to promote, make them into two broadcast messages through bulk SMS services.